| Course Name | Personal Branding |
| Code | Semester | Theory (hour/week) | Application/Lab (hour/week) | Local Credits | ECTS |
|---|---|---|---|---|---|
| MCMH 238 | Fall/Spring | 3 | 0 | 3 | 5 |
| Prerequisites | None | |||||
| Course Language | Turkish | |||||
| Course Type | Elective | |||||
| Course Level | Short Cycle | |||||
| Mode of Delivery | - | |||||
| Teaching Methods and Techniques of the Course | ||||||
| Course Coordinator | - | |||||
| Course Lecturer(s) | ||||||
| Assistant(s) | - | |||||
| Course Objectives | The aim of this course is to teach personal branding management and branding within the context of managing and analysing theoretical framework and practical applications. |
| Learning Outcomes | The students who succeeded in this course;
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| Course Description | Personal branding and brand management will be analyzed elaborately in this course. The process of personal branding and the influencing factors will be examined. Analyses and discussions will be held within the context of this course. |
| Related Sustainable Development Goals | |
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| Core Courses | |
| Major Area Courses | ||
| Supportive Courses | ||
| Media and Managment Skills Courses | ||
| Transferable Skill Courses |
| Week | Subjects | Required Materials |
| 1 | Meeting Stage and Introduction to the Course | No preparation is required |
| 2 | Person and Brand (psychological and marketing perspectives) | Giddens, A. & Sutton, P. W. (2014). Sosyoloji’de Temel Kavramlar, pp. 265-286. |
| 3 | Introduction to Personal Branding | Yaman, F. (2012). Toplumda Kişisel Marka Olmak: Türkiye'nin Kişisel Markaları. İnsan ve Toplum Bilimleri Araştırmaları Dergisi, 1(4), pp. 182-194. |
| 4 | Managerial Perspective of Personal Branding | Karaduman, İ. (2016). Kişisel Marka Yönetimi. Nobel Akademik Yayıncılık, 2 (1), pp. 27-36. |
| 5 | Personal Brand Value | Karaduman, İ. (2016). Kişisel Marka Yönetimi. Nobel Akademik Yayıncılık, 2 (1), pp. 42-65. |
| 6 | Personal Brand Equity | Karaduman, İ. (2016). Kişisel Marka Yönetimi. Nobel Akademik Yayıncılık, 2 (1), pp. 70-85. |
| 7 | Personal Brand Positioning | Karaduman, İ. (2016). Kişisel Marka Yönetimi. Nobel Akademik Yayıncılık, 2 (1), pp. 91-113. |
| 8 | Personal Brand Communication | Karaduman, İ. (2016). Kişisel Marka Yönetimi. Nobel Akademik Yayıncılık, 2 (1), pp. 124-148. |
| 9 | Midterm Exam | - |
| 10 | Personal Brand Management: Case Study "Celebrities" | Kelemci, G. & Köse, G.G. (2017). Ünlülerin Tüketici Temelli Marka Denkliğinin İncelenmesi: "Kıvanç Tatlıtuğ" Örneği. Uluslararası İktisadi ve İdari İncelemeler Dergisi, 16 (1), pp. 793-814. |
| 11 | Personal Brand Management: Case Study "Youtubers" | Güler, M. (2018). Dijitalleşen Kapitalizmin Yeni Aktörleri: Youtuberlar. Intermedia International e-Journal, 5(9), pp. 146-177. |
| 12 | Personal Brand Management: Case Study "Influencers" | Yaylagül, Ş. (2017). Sosyal Medya Fenomenlerine Bağlanmışlığın Belirlenmesi: Yükseköğretim Öğrencileri Üzerine Bir Uygulama. Adnan Menderes Üniversitesi, Sosyal Bilimler Enstitüsü Dergisi, 4(3), pp. 220-231. |
| 13 | Presentation Week | Subjects of presentations are announced to students by Lecturer two weeks beforehand |
| 14 | Presentation Week | Subjects of presentations are announced to students by Lecturer two weeks beforehand |
| 15 | Review of the semester | - |
| 16 | Final Exam | - |
| Course Notes/Textbooks |
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| Suggested Readings/Materials |
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| Semester Activities | Number | Weigthing |
| Participation | 1 | 10 |
| Laboratory / Application | 1 | 15 |
| Field Work | ||
| Quizzes / Studio Critiques | ||
| Portfolio | ||
| Homework / Assignments | 1 | 10 |
| Presentation / Jury | ||
| Project | 1 | 40 |
| Seminar / Workshop | ||
| Oral Exam | ||
| Midterm | 1 | 25 |
| Final Exam | ||
| Total |
| Weighting of Semester Activities on the Final Grade | 3 | 60 |
| Weighting of End-of-Semester Activities on the Final Grade | 1 | 40 |
| Total |
| Semester Activities | Number | Duration (Hours) | Workload |
|---|---|---|---|
| Course Hours (Including exam week: 16 x total hours) | 16 | 2 | 32 |
| Laboratory / Application Hours (Including exam week: 16 x total hours) | 16 | 1 | |
| Study Hours Out of Class | 16 | 1 | 16 |
| Field Work | |||
| Quizzes / Studio Critiques | |||
| Portfolio | |||
| Homework / Assignments | 1 | ||
| Presentation / Jury | |||
| Project | 1 | 25 | |
| Seminar / Workshop | |||
| Oral Exam | |||
| Midterms | 1 | 15 | |
| Final Exams | |||
| Total | 104 |
| # | Program Competencies/Outcomes | * Contribution Level | ||||
1 | 2 | 3 | 4 | 5 | ||
| 1 | Will be able to have knowledge about the basic technical information of the interior design, methods and tools. | |||||
| 2 | Will be able to use and interpret technical and procedural knowledge about the interior design in application and will be able to express suggestions for solutions to problems orally and in written. | |||||
| 3 | Will be able to create a strategy by recognizing the market conditions and analyzing revenue management. | |||||
| 4 | Will be able to have knowledge about legislation, fundamental values and principles in the field of interior design related to industry. | |||||
| 5 | Will be able to think creative and innovative and apply the knowledge in an occasion different than the customary applications with an innovative way of thinking. | |||||
| 6 | Will be able to take responsibility as an individual and a team member, will be able to be open-minded, constructive, confident, open to criticism and will be able to work effectively and efficiently. | |||||
| 7 | Will be able to internalize the need to obey the values of business ethics and will be able to have and apply the social, scientific and ethical values in the stages of the collection of data, interpretation, dissemination and implementation. | |||||
| 8 | Will be able to communicate with colleagues and follow the knowledge in the interior design field by using a foreign language. | |||||
| 9 | Will be able to use informatics and communication technologies with computer programs in a level that required by the interior design field. | |||||
| 10 | Will be able to adopt a lifelong learning approach, and will be able to do studies for renewing and improving their knowledge continuously. | |||||
*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest
